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European Parliament | Stelios Kympuropoulos

Strategy

The promotion of the European Parliament’s statute through the case of the disabled MEP Stelios Kympouropoulos posed a significant challenge for the B2Square team. This was a unique situation, as Kympouropoulos was elected with a record-breaking 577,114 votes, the highest number ever received by a Greek MEP.

The biggest challenge in managing a political figure's public image is that they possess other qualities and perspectives in addition to their political status and actions.
The biggest challenge in managing a political figure's public image is that they possess other qualities and perspectives in addition to their political status and actions.
Above all, they are human beings. We highlighted this aspect during an art exhibition on World Disability Day in the European Parliament. Our team frequently traveled to Brussels to produce the audiovisual material alongside the texts.
Above all, they are human beings. We highlighted this aspect during an art exhibition on World Disability Day in the European Parliament. Our team frequently traveled to Brussels to produce the audiovisual material alongside the texts.

Our selection was made after successfully participating in a spec.

Our role was crucial as the communication department and the link between the Greek and Brussels teams.

As a new MEP, Stelios Kympouropoulos faced many challenges that required specialized communication management. Our first objective was to establish effective communication within the team. Publicizing his political actions required coordinating a large group of people with diverse job descriptions and responsibilities. We successfully managed this by overseeing the entire project and acting on multiple levels to ensure synchronization and efficiency.

Our team crafted short and engaging tweets, informative Facebook posts, targeted LinkedIn updates, cool Instagram content, witty Instagram stories, comprehensive newsletters, quality subtitles, videos, and Q&As.

We produced press releases and provided advice on effectively informing the public about upcoming actions. Our creative writers conducted a sociological study of the phenomenon. They developed a monthly calendar of communication actions and posts, giving a structured rhythm to the overall monthly plan for the entire political office.

Designing social media posts was crucial, requiring careful consideration of the message, image, and colors to address each topic appropriately.
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Each post and story needed thoughtful planning to convey the right message effectively.
The original photographic material we produced was essential and aligned with our communication strategy. For instance, the photo above left illustrates the historic vote for Great Britain's exit from the European Union (Brexit).
The original photographic material we produced was essential and aligned with our communication strategy. For instance, the photo above left illustrates the historic vote for Great Britain's exit from the European Union (Brexit).
For many events in Athens, a team member accompanied the MEP to capture the necessary photos and videos for our publications.
For many events in Athens, a team member accompanied the MEP to capture the necessary photos and videos for our publications.

Performance Ads 

Our tasks included creating performance ads and covering political initiatives, actions of European scope, webinars, conferences, and social work, all under the scrutiny of a critical question:

To advertise or not to advertise?

When does a political action merit advertising? What are the risks involved in disseminating to an unknown audience?

Targeted digital advertising for a political figure requires specialized technical skills and knowledge, strict compliance with social media regulations regarding political topics, and strategic selection of advertised content.

On World Disability Day, we organized a workshop on educating and employing people with disabilities at the Concert Hall. The event was open to all citizens, and we launched an online campaign to extend an open invitation. The project was a complete success, and the hall was packed.
On World Disability Day, we organized a workshop on educating and employing people with disabilities at the Concert Hall. The event was open to all citizens, and we launched an online campaign to extend an open invitation. The project was a complete success, and the hall was packed.

Photo Organization

As you may have often heard us say, content is the most important element in promoting and advertising a brand or a person. A politician, in particular, needs official professional photos that can be used in press packs, media kits, social media, and interviews in both online and traditional media.

Photographic material is especially crucial for a political figure, serving as the foundation for promotion and communication. During the MEP's term, we utilized various methods of neuro-linguistic programming in writing texts and organizing personal photo shoots. This approach led to the desired communication outcomes.
Photographic material is especially crucial for a political figure, serving as the foundation for promotion and communication. During the MEP's term, we utilized various methods of neuro-linguistic programming in writing texts and organizing personal photo shoots. This approach led to the desired communication outcomes.

European Live Streaming Webinar 

In cooperation with the political office, we organized successful webinars that were live-streamed across all social media channels. One notable webinar was titled "Tactics of Circular Economy and Digital Transformation for Municipalities Under the Economic Recovery Plan."
In cooperation with the political office, we organized successful webinars that were live-streamed across all social media channels. One notable webinar was titled "Tactics of Circular Economy and Digital Transformation for Municipalities Under the Economic Recovery Plan."

The tenure of the European Parliament began in 2019, with a significant portion overlapping with the coronavirus pandemic. Despite the closures, the need for political action persisted. The European Parliament may have been physically closed, but Europe’s political efforts continued online. Each MEP, depending on their assigned dossiers, had to continue informing and educating the citizens of Europe.In this context, we organized webinars covering various themes such as employment, local government, disability, cancer and oncological care, and the caring profession.

We undertook and successfully executed all the necessary tasks to organize our webinars, including project management, designing posters and banners, coordinating team roles, language and sign language translators, maintaining schedules, providing technical support, and live streaming across multiple platforms.

Additionally, we took on the responsibility of digitally reaching out to potential participants through targeted advertising, which required special accreditation from the European Parliament due to the topics’ sensitive social and political nature.

The results consistently justified the dedication and efforts of our entire team.

As part of the economic recovery plan, a highly successful webinar on circular economy tactics and digital transformation for municipalities attracted 650 participants.
As part of the economic recovery plan, a highly successful webinar on circular economy tactics and digital transformation for municipalities attracted 650 participants.
In November 2023, Greece organized a workshop on the European and National Cancer Strategy.
In November 2023, Greece organized a workshop on the European and National Cancer Strategy.

YouTube Live Broadcast

In the context of designing a communication policy for a young MEP, a YouTube show called “The Meetings” played a crucial role. This show premiered live and was streamed via the politician’s personal YouTube channel and other social media platforms. It addressed relevant social issues concerning youth and society at large. Each episode featured guests from both domestic and international political and scientific communities.

"The Meetings" aired weekly throughout 2021, focusing on these critical topics.
"The Meetings" aired weekly throughout 2021, focusing on these critical topics.

Award

After four consecutive years of political service, the culmination was the prestigious award that filled the entire team, including parliamentary partners and our communication team, with pride. 

Stelios Kympouropoulos was honored as the MEP of the Year for 2023 by the European Parliament, specifically in the field of health.
Stelios Kympouropoulos was honored as the MEP of the Year for 2023 by the European Parliament, specifically in the field of health.

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