Archaeological Exhibition Featuring the Old World and Lesvos Artifacts at the Benaki Museum.
The Benaki Museum presents “The Origins of Sculpture,” an archaeological exhibition under the patronage of the President of the Republic, Katerina Sakellaropoulou, and with the scholarly guidance of Professor Nena Galanidou from the University of Crete. This groundbreaking exhibition, the first of its kind in Greece, showcases findings from all around the world classified as Paleolithic, dating from 2.5 million to 50,000 years before today.
Performance Ads
In this exciting project, we joined the team after the exhibition had already begun. Thanks to the excellent partners from the University of Crete, who were working in collaboration with the Benaki Museum, we were contacted and given visitor targets to meet. We quickly launched online advertising campaigns to invite viewers to the exhibition. To boost engagement and increase ticket sales, we created a promotional video featuring our own editing, sound design, and voice-over work. The results were fantastic.
Content Creation
In addition to the approved static visuals derived from the official exhibition poster, we created our own video. We filmed during tours to enhance the ad’s engagement because video is the most impactful format today and best conveys the exhibition’s concept.
The exhibition saw excellent attendance because we efficiently delivered our advertising material to the right audience in a short time. Raising awareness was crucial for the final ticket sales, and our effective campaign targeting successfully guided the audience through the marketing funnel.
