{"id":7463,"date":"2024-07-14T10:33:57","date_gmt":"2024-07-14T10:33:57","guid":{"rendered":"https:\/\/newuat.b2square.gr\/?post_type=projects&p=7463"},"modified":"2024-07-17T13:22:55","modified_gmt":"2024-07-17T13:22:55","slug":"viospiral-sa","status":"publish","type":"projects","link":"https:\/\/b2square.gr\/en\/projects\/viospiral-sa\/","title":{"rendered":"Viospiral S.A."},"content":{"rendered":"\t\t
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Viospiral is one of the largest Greek industries with a 50-year history. It is a leading Greek plumbing company founded by the Natsakakos brothers in a small warehouse in 1974. Today, it has grown into a major European production unit with worldwide exports, exclusive marketing partnerships with major international brands, and a network of more than 1,500 sales points in Greece and Cyprus.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Content Creation\u00a0<\/b>
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The Creative Team's deep dive into the archival material was one of the first steps in understanding the brand, its founders' history, and their beliefs.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Creative Team's deep dive into the archival material was one of the first steps in understanding the brand, its founders' history, and their beliefs.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Creative Team’s deep dive into the archival material was one of the first steps in understanding the brand, its founders’ history, and their beliefs. Capturing this history in the modern era serves as a bridge between the established past and the promising future, which is often built upon that past. By thoroughly understanding the brand, we uncover and highlight all the elements that have brought it to the top, and central to this success is its rich history.<\/span><\/p>

When we started working together, we were tasked with creating the identity of the company’s digital presence, as the brand name had almost no presence in the digital world until then. The big challenge was crafting a solid digital brand identity that seamlessly blends the company’s authority with modern communication language.<\/span><\/p>

The first step was thoroughly exploring the background to decode the company’s identity, history, position, and philosophy. This involved interviews with the founders and the next generation of leadership\u2014their children\u2014who took over the reins in the last decade. We studied the technical language, conducted on-site visits to different departments, held discussions with department heads, collected photographic material, and reviewed archival material.<\/span><\/p>

This preliminary but essential process gave us all the information we needed to understand our new partner. The second step was to map the audience we needed to address: plumbing product distribution stores, plumbing and building construction industry professionals, and consumers interested in purchasing such products. This is the “tree” of the audience we identified.<\/span><\/p>

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Viospiral is a Greek company that invests heavily in research and design. Promoting these two elements was our primary concern, as we wanted to present a complete and accurate image of one of the most important in the Greek industry.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Viospiral is a Greek company that invests heavily in research and design. Promoting these two elements was our primary concern, as we wanted to present a complete and accurate image of one of the most important in the Greek industry.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Writing blog posts is crucial for the website, as Google's algorithm places significant importance on regularly updated content. Informative articles posted in the \"News\" section provide an opportunity to outline the company's philosophy and values<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Writing blog posts is crucial for the website, as Google's algorithm places significant importance on regularly updated content. Informative articles posted in the \"News\" section provide an opportunity to outline the company's philosophy and values<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If you search for “content creation,” you’ll find the phrase “Content is king” everywhere. Clich\u00e9? Yes, but not without reason! <\/span><\/p>

High-quality brand content seamlessly aligns with its identity, acting as a multifaceted spotlight that illuminates its key values and references. It’s interactive, engaging the audience, and stays current by weaving in relevant trends and events. This content fosters curiosity by sparking questions and providing insightful answers, all while remaining consistently interesting and fresh. These combined strengths leave a lasting digital impression, acting as the brand’s unique stamp in the online world.<\/span><\/p>

At Viospiral, we achieved this by establishing specific guidelines from the start and diving right in. This involved monthly photo and video shoots and live broadcasts from training sessions and events organized by the company at partner stores. Nomadism is part of our job, so we travel all over Greece with <\/span>Viospiral team<\/span> when necessary because a story is much more than just an upload.<\/span><\/p>

We balanced modern trends and a functional communication language by respecting the company’s desired identity. We adhered to the principles of aesthetic and temporal consistency. We successfully met our initial goal: to create a modern, strong digital image that keeps the interest of a diverse audience and maintains a steady, upward trajectory of resonance.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Here are some backstage photos from the preparation of the video for the digital ads promoting the Modea Filter 3-Way battery launch.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Here are some backstage photos from the preparation of the video for the digital ads promoting the Modea Filter 3-Way battery launch.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Performance Ads<\/b>
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The second challenge arose when Performance Marketing joined Digital Strategy to craft a compelling brand promotion strategy. How could we create an advertising presence with a dynamic campaign that would appropriately support the “weight” of the brand name? The solution lay in taking “baby steps” to establish the foundation of our communication structure properly. After all, when aiming for the penthouse view, you must ensure the building’s foundations are solid, right?<\/span><\/p>

First things first: developing <\/span>organic<\/span> appeal. It may seem like an oxymoron, but for a strong advertising impact, it’s vital that the brand first gains a solid presence in the digital world with organic appeal. So, we generated a significant content stream, nourished the communication channels, developed an initial audience base, and prepared to fuel the advertising engines effectively.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The choice of post topics is carefully curated to align with our desired public image. Our content creation revolves around three main pillars: high design, domestic production, and growth in the bathroom and kitchen decoration industry.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"PaolaNavone_1080x1920-1.jpg\"<\/figure><\/div>
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The choice of post topics is carefully curated to align with our desired public image. Our content creation revolves around three main pillars: high design, domestic production, and growth in the bathroom and kitchen decoration industry.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Communication & Outreach<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In a 360\u00b0 marketing approach, a company's digital ecosystem functions most effectively when online actions are synchronized with offline actions. In this context, we collaborated with our partners to participate in \"The Architect Show,\" an esteemed architecture exhibition, to showcase Viospiral's exclusive agencies.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In a 360\u00b0 marketing approach, a company's digital ecosystem functions most effectively when online actions are synchronized with offline actions. In this context, we collaborated with our partners to participate in \"The Architect Show,\" an esteemed architecture exhibition, to showcase Viospiral's exclusive agencies.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We target three main groups, which sometimes coexist, sometimes alternate, and sometimes form subcategories: brand awareness, identification of Viospiral with major international brands (with which it has exclusive agency relationships for Greece and Cyprus), and promotion of new products.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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To achieve this, we developed an annual advertising calendar based on a thorough study of Viospiral’s audience’s needs, current events, and requests. Different objectives were strategically distributed throughout the year following a detailed budget estimation.<\/span><\/p>

The digital ecosystem of every brand is a universe, and at B2Square, we treat it as such. We cannot create effective ads if the online content does not align with the purpose and quality of the ads. Every communication tool, whether online or offline, is an integral part of promotion and outreach. Online and offline communication are interconnected, each enhancing the value of the other. The online footprint must be consistent with the traditional or offline identity because, beyond web presence, companies’ real, human side always embraces and “confirms” the high quality of online content. This approach helps avoid an impersonal and inaccessible company profile that is difficult to approach.<\/span><\/p>

Consulting is an integral part of our services. We discussed Viospiral’s participation in exhibitions that reflect the brand and its values. After systematic research on the results of the nationwide digital launch of Mamoli in Greece, we concluded that training seminars were necessary within Viospiral’s network of partners, especially in the world of builders and architects.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Here is a photo from the workshop in Corfu, where our entire team was present for the live broadcast on Viospiral's social media.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Here is a photo from the workshop in Corfu, where our entire team was present for the live broadcast on Viospiral's social media.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Climatherm is one of the largest exhibitions in the energy industry. Viospiral's presence there received numerous compliments for its stand's architectural setup and the presentation of its new products. A live broadcast on social media featuring a short tour by the company's representative significantly increased engagement and the reach of subsequent posts.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Climatherm is one of the largest exhibitions in the energy industry. Viospiral's presence there received numerous compliments for its stand's architectural setup and the presentation of its new products. A live broadcast on social media featuring a short tour by the company's representative significantly increased engagement and the reach of subsequent posts.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Website Redesign – Glow up<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Viospiral produces its own products, including kitchen and bath fixtures, under the Greek-made brand Modea. Modea exclusively produces bathroom products in its factory in Greece. When we took over Viospiral\u2019s 360\u00b0 account, Modea already had a website, but it needed a “glow-up” rather than a complete rebuild. Refreshing the old site to match the brand\u2019s visual identity can often be more effective.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Modea's website underwent a substantial redesign, meticulously crafted to effectively showcase its products and features. This redesign, or \"glow up,\" ensured that the site aligned with what the brand stands for and presented its offerings in the best possible light.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Modea's website underwent a substantial redesign, meticulously crafted to effectively showcase its products and features. This redesign, or \"glow up,\" ensured that the site aligned with what the brand stands for and presented its offerings in the best possible light.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When we took over the Viospiral account, Modea already had a website, but it needed a glow-up, as we say in the digital marketing world. Updating an existing website can often achieve the desired look and feel that truly reflects the brand\u2019s essence.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tModea.gr<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Clarity comes from breaking things down into simpler elements in the industrial sector. The same principle applies to marketing: the more you analyze the data, the better you understand the brand. This understanding enables you to suggest effective promotional and marketing strategies. Michalis Mylonas directed the photo shoot for Modea's website redesign, exemplifying this approach.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Clarity comes from breaking things down into simpler elements in the industrial sector. The same principle applies to marketing: the more you analyze the data, the better you understand the brand. This understanding enables you to suggest effective promotional and marketing strategies. Michalis Mylonas directed the photo shoot for Modea's website redesign, exemplifying this approach.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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B2Square has many artists’ websites in its portfolio.<\/p>\n","protected":false},"featured_media":3240,"template":"","project_category":[36,17,45],"class_list":["post-7463","projects","type-projects","status-publish","has-post-thumbnail","hentry","project_category-content-creation","project_category-digital-marketing","project_category-performance-ads"],"acf":[],"_links":{"self":[{"href":"https:\/\/b2square.gr\/en\/wp-json\/wp\/v2\/projects\/7463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b2square.gr\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/b2square.gr\/en\/wp-json\/wp\/v2\/types\/projects"}],"version-history":[{"count":13,"href":"https:\/\/b2square.gr\/en\/wp-json\/wp\/v2\/projects\/7463\/revisions"}],"predecessor-version":[{"id":7830,"href":"https:\/\/b2square.gr\/en\/wp-json\/wp\/v2\/projects\/7463\/revisions\/7830"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b2square.gr\/en\/wp-json\/wp\/v2\/media\/3240"}],"wp:attachment":[{"href":"https:\/\/b2square.gr\/en\/wp-json\/wp\/v2\/media?parent=7463"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/b2square.gr\/en\/wp-json\/wp\/v2\/project_category?post=7463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}