{"id":6975,"date":"2024-07-12T09:45:21","date_gmt":"2024-07-12T09:45:21","guid":{"rendered":"https:\/\/newuat.b2square.gr\/?post_type=projects&#038;p=6975"},"modified":"2024-07-12T10:45:17","modified_gmt":"2024-07-12T10:45:17","slug":"epapsy-2-2-2","status":"publish","type":"projects","link":"https:\/\/b2square.gr\/en\/projects\/epapsy-2-2-2\/","title":{"rendered":"The origins of sculpture \u2013 University of Crete"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6975\" class=\"elementor elementor-6975\" data-elementor-post-type=\"projects\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-88cb213 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"39161\" data-id=\"88cb213\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-034bf7f\" data-eae-slider=\"56922\" data-id=\"034bf7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f81565 elementor-widget elementor-widget-text-editor\" data-id=\"1f81565\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Archaeological Exhibition Featuring the Old World and Lesvos Artifacts at the Benaki Museum.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-199b2a4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"32414\" data-id=\"199b2a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a12b690\" data-eae-slider=\"35778\" data-id=\"a12b690\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a898465 elementor-widget elementor-widget-spacer\" data-id=\"a898465\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-878bf80 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"878bf80\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"360\" height=\"400\" src=\"https:\/\/b2square.gr\/wp-content\/uploads\/2024\/07\/43.png\" class=\"attachment-full size-full wp-image-6981\" alt=\"\" srcset=\"https:\/\/b2square.gr\/wp-content\/uploads\/2024\/07\/43.png 360w, https:\/\/b2square.gr\/wp-content\/uploads\/2024\/07\/43-270x300.png 270w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af928c4 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"af928c4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1640\" height=\"924\" src=\"https:\/\/b2square.gr\/wp-content\/uploads\/2024\/07\/1640x924-27.png\" class=\"attachment-full size-full wp-image-6983\" alt=\"\" srcset=\"https:\/\/b2square.gr\/wp-content\/uploads\/2024\/07\/1640x924-27.png 1640w, https:\/\/b2square.gr\/wp-content\/uploads\/2024\/07\/1640x924-27-300x169.png 300w, https:\/\/b2square.gr\/wp-content\/uploads\/2024\/07\/1640x924-27-1024x577.png 1024w, https:\/\/b2square.gr\/wp-content\/uploads\/2024\/07\/1640x924-27-768x433.png 768w, https:\/\/b2square.gr\/wp-content\/uploads\/2024\/07\/1640x924-27-1536x865.png 1536w\" sizes=\"(max-width: 1640px) 100vw, 1640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-277e70b elementor-widget elementor-widget-spacer\" data-id=\"277e70b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88957f8 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"88957f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">The Benaki Museum presents &#8220;The Origins of Sculpture,&#8221; an archaeological exhibition under the patronage of the President of the Republic, Katerina Sakellaropoulou, and with the scholarly guidance of Professor Nena Galanidou from the University of Crete. This groundbreaking exhibition, the first of its kind in Greece, showcases findings from all around the world classified as Paleolithic, dating from 2.5 million to 50,000 years before today.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28d3c1a elementor-widget elementor-widget-spacer\" data-id=\"28d3c1a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8afbe9 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"e8afbe9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"360\" height=\"400\" src=\"https:\/\/b2square.gr\/wp-content\/uploads\/2024\/07\/44.png\" class=\"attachment-full size-full wp-image-6985\" alt=\"\" srcset=\"https:\/\/b2square.gr\/wp-content\/uploads\/2024\/07\/44.png 360w, https:\/\/b2square.gr\/wp-content\/uploads\/2024\/07\/44-270x300.png 270w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Photo from the \"The Origins of Sculpture\" exhibition at the Benaki Museum. For the advertising content, we created a library of photos taken by our own team.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dc1e58 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"8dc1e58\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1640\" height=\"924\" src=\"https:\/\/b2square.gr\/wp-content\/uploads\/2024\/07\/1640x924-38.png\" class=\"attachment-full size-full wp-image-6987\" alt=\"\" srcset=\"https:\/\/b2square.gr\/wp-content\/uploads\/2024\/07\/1640x924-38.png 1640w, https:\/\/b2square.gr\/wp-content\/uploads\/2024\/07\/1640x924-38-300x169.png 300w, https:\/\/b2square.gr\/wp-content\/uploads\/2024\/07\/1640x924-38-1024x577.png 1024w, https:\/\/b2square.gr\/wp-content\/uploads\/2024\/07\/1640x924-38-768x433.png 768w, https:\/\/b2square.gr\/wp-content\/uploads\/2024\/07\/1640x924-38-1536x865.png 1536w\" sizes=\"(max-width: 1640px) 100vw, 1640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Photo from the \"The Origins of Sculpture\" exhibition at the Benaki Museum. For the advertising content, we created a library of photos taken by our own team.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5642d64 elementor-widget elementor-widget-spacer\" data-id=\"5642d64\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f15faca elementor-widget elementor-widget-text-editor\" data-id=\"f15faca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Performance Ads<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-350be3b elementor-widget elementor-widget-spacer\" data-id=\"350be3b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8be6836 elementor-widget elementor-widget-text-editor\" data-id=\"8be6836\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">In this exciting project, we joined the team after the exhibition had already begun. Thanks to the excellent partners from the University of Crete, who were working in collaboration with the Benaki Museum, we were contacted and given visitor targets to meet. We quickly launched online advertising campaigns to invite viewers to the exhibition. To boost engagement and increase ticket sales, we created a promotional video featuring our own editing, sound design, and voice-over work. The results were fantastic.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-287adcd elementor-widget elementor-widget-spacer\" data-id=\"287adcd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb46b29 elementor-widget elementor-widget-video\" data-id=\"eb46b29\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=64daI3n9Ezo&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-346e008 elementor-widget elementor-widget-spacer\" data-id=\"346e008\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94e4ca3 elementor-widget elementor-widget-text-editor\" data-id=\"94e4ca3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Content Creation\u00a0<\/b><span style=\"font-weight: 400\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26ba8e0 elementor-widget elementor-widget-spacer\" data-id=\"26ba8e0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f153536 elementor-widget elementor-widget-text-editor\" data-id=\"f153536\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">In addition to the approved static visuals derived from the official exhibition poster, we created our own video. We filmed during tours to enhance the ad&#8217;s engagement because video is the most impactful format today and best conveys the exhibition&#8217;s concept.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d20bb0b elementor-widget elementor-widget-text-editor\" data-id=\"d20bb0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">The exhibition saw excellent attendance because we efficiently delivered our advertising material to the right audience in a short time. Raising awareness was crucial for the final ticket sales, and our effective campaign targeting successfully guided the audience through the marketing funnel.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-178712c elementor-widget elementor-widget-spacer\" data-id=\"178712c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed231a7 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"ed231a7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/watch?v=uEyMEoZQQxE\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"400\" src=\"https:\/\/b2square.gr\/wp-content\/uploads\/2024\/07\/46.png\" class=\"attachment-full size-full wp-image-6993\" alt=\"\" srcset=\"https:\/\/b2square.gr\/wp-content\/uploads\/2024\/07\/46.png 360w, https:\/\/b2square.gr\/wp-content\/uploads\/2024\/07\/46-270x300.png 270w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3adbbbc elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"3adbbbc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/watch?v=uEyMEoZQQxE\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1640\" height=\"924\" src=\"https:\/\/b2square.gr\/wp-content\/uploads\/2024\/07\/1640x924-1-1.jpg\" class=\"attachment-full size-full wp-image-6995\" alt=\"\" srcset=\"https:\/\/b2square.gr\/wp-content\/uploads\/2024\/07\/1640x924-1-1.jpg 1640w, https:\/\/b2square.gr\/wp-content\/uploads\/2024\/07\/1640x924-1-1-300x169.jpg 300w, https:\/\/b2square.gr\/wp-content\/uploads\/2024\/07\/1640x924-1-1-1024x577.jpg 1024w, https:\/\/b2square.gr\/wp-content\/uploads\/2024\/07\/1640x924-1-1-768x433.jpg 768w, https:\/\/b2square.gr\/wp-content\/uploads\/2024\/07\/1640x924-1-1-1536x865.jpg 1536w\" sizes=\"(max-width: 1640px) 100vw, 1640px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9dd190 elementor-widget elementor-widget-spacer\" data-id=\"c9dd190\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Archaeological exhibition with findings from the Old World and Lesbos at the Benaki Museum<\/p>\n","protected":false},"featured_media":2992,"template":"","project_category":[36,45],"class_list":["post-6975","projects","type-projects","status-publish","has-post-thumbnail","hentry","project_category-content-creation","project_category-performance-ads"],"acf":[],"_links":{"self":[{"href":"https:\/\/b2square.gr\/en\/wp-json\/wp\/v2\/projects\/6975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b2square.gr\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/b2square.gr\/en\/wp-json\/wp\/v2\/types\/projects"}],"version-history":[{"count":8,"href":"https:\/\/b2square.gr\/en\/wp-json\/wp\/v2\/projects\/6975\/revisions"}],"predecessor-version":[{"id":7180,"href":"https:\/\/b2square.gr\/en\/wp-json\/wp\/v2\/projects\/6975\/revisions\/7180"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b2square.gr\/en\/wp-json\/wp\/v2\/media\/2992"}],"wp:attachment":[{"href":"https:\/\/b2square.gr\/en\/wp-json\/wp\/v2\/media?parent=6975"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/b2square.gr\/en\/wp-json\/wp\/v2\/project_category?post=6975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}